CAPABILITIES AND SPECIALTIES

Discernment : the quality of being able to grasp and comprehend what is obscure. A power to see what is not evident to the average mind. Stresses accuracy (as in reading character or motives or appreciating art).

Organizational Psychology: include personnel psychology, motivation and leadership, employee selection, training and development, organization development and guided change.

Customer Satisfaction Indexing: Determining from customers what they like best and what they like least and how your company is perceived.

Competitive Analysis: Interview competitors about how you're perceived in the marketplace. A third-party managed competitive infiltration in complete confidence and confidentiality.

Management Mentoring: Come along side executive management, owners to guide and assist in reaching the specific desired outcomes.

Market Research : Through research determine areas that shore up profitability in new markets, new customers, competitive edge, and product enhancement.

Audience Testing: In concert with Nielsen Research, perform tests that provide solid marketing decisions and business direction.

Strategic Marketing Planning: With over 25-years of strategic marketing experience, and helping companies implement ongoing profitable results, John Germaine brings a valuable perspective to developing strategic marketing plans and programs.